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Jay-Z And Beyonce’s Baby Is Already Making Money

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While fans and journalists alike ponder the meaning of Blue Ivy,- that name is old hat for the original “Blue Ivy” which is a Boston-based … event-planning company.  Since the birth of Blue Ivy (the baby), Blue Ivy (the company), has been inundated with calls, emails and plenty of inadvertent Facebook and Twitter mentions.  “It’s been crazy,” Veronica Alexandra, the Harvard alumna who runs the company, said.  “I got my first call about it at 5:23 [Monday] morning and it hasn’t let up.  This is unbelievable.”  Alexandra said she’s thrilled with the unexpectedly free publicity, and adds that she’s willing to sponsor Blue Ivy’s first birthday party.  She even goes so far as to say the A-List baby should be “the face of the company.”  Given her parents’ knack for scoring endorsement deals, that might not be out of the question for the newborn.

 


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